March 7, 2012

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1:00 pm

to

3:00 pm

The do’s and don’ts of e-mail marketing.

How to create effective e mail campaign

strategies. Build your mailing list to include

people who are truly interested in your message.

How to write compelling subject lines and copy.

Understand “open-rates”, “bounce rates” click

thru rates”and other e-mail marketing

terminology. Develop targeted follow up

campaigns. Successfully integrate your E-mail

and social media marketing efforts.

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