Create Unique Marketing

Score Westchester workshops for startupsRegister For Free!

Please register so we can be sure we have enough room and so we may reach out if there are any changes or cancellations in this workshop. Walk-ins are always welcome.

Speaker(s):
Bob Wyker, Score Mentor
Date:
Wednesday, September 20, 2017
Time:
1:00PM - 3:00PM
Location:
SCORE Headquarters
Address:
120 Bloomingdale Rd, White Plains, NY 10605

Distinguish your business from the competition – focus on why you are better, faster, cheaper, or otherwise superior. Find your USP – unique selling proposition. Review marketing basics, advertising & PR options, with an in-depth look at:

  • Market research, analysis & evaluation
  • Competitive analysis
  • Market segmentation
  • Marketing plans
  • Networking
  • Customer relations
  • Advertising objectives and testing

An interactive participant panel seeking solutions to get greater visibility covers the majority of the workshop time.

On-site parking available.

Bob Wyker spent 37 years with AGA, Catalog Marketing & Design, the last 21 as CEO/President. Following that, he did consulting for major corporations on large contract print buying. He has been counseling at SCORE for over 10 years.