Covers the importance of establishing a Unique Competitive Edge as a first step in developing a sales strategy discussion of the basic elements for creating a sales approach follows, including designing a customer profile, performing market research, and determining a process for targeting the market, including the selection of media for lead generation(cold call, advertising, direct mail, e-mail, etc). Examination of sales presentation techniques and identifying sales resistances are then considered.

An interactive workshop where attendees learn how to shamelessly promote their business. The focus is on communications using the words that consumer think about when they are ready to purchase a product or service. All media are discussed: how to have an effective business card, how to develop a unique selling proposition, a web site that works, and use direct mail for great effect.

Note:  The two hour session will be conducted in an “open” discussion format.

What We Will Discuss:

• Overveiw of going into buisness
• Determining how much money is needed
• Getting ready to finance your business
• Important of key business plan information
• Types of capital and their significance
• Personal credit consideration
• Meeting with the bank or other lender on types of loans and terms
• The role of the SBA in helping you get the money (Note: an SBA representative will discuss this final item.)

Leasing retail, office and industrial space is a workshop that discusses significant clauses in a lease. If not properly drafted these clauses have the potential to create major problems and additional expenses. Some of these clauses covered are use clause, commencement date, rent, escalation, landlord services and subleasing.

The Internet for Business covers:

• What to know to build a website
• The importance of creating a sitemap and wireframe
• Choices for template services
• How to choose pictures for your site
• Ways to do it yourself
• Questions to ask when hiring an expert

This class is presented by Jennifer Shaheen of The Technology Therapy Group.

Location: 120 Bloomingdale Road, White Plains.