This workshop covers how a business owner should dress and comport him/herself  in order to project a professional image to his customers or clients.

Marketing on the Internet is a beginning understanding of search engine optimization, search engine marketing, and social media marketing. During this two hour class, we will discuss how to get started and what to consider as a strategy.

This is an ideal class for those who are considering or are just starting with online marketing as it is geared specifically to beginners.

Marketing on the Internet is presented by Jennifer Shaheen of The Technology Therapy Group.

The franchise business is basically a licensing system by which the owner (licensor or franchisor) of a product or service licenses others to market his product or service within a defined territory.

There is virtually no product or service that is not available to the consumer through a franchise business.

Small business use QuickBooks for most financially-related business processes, from entering sales receipts, tracking expenses, preparing and sending invoices, sales tax tracking and payment, preparation of basic financial statements and reports, purchase order processing, and inventory management.

QuickBooks doesn’t require users to understand accounting procedures, including double-entry bookeeping.

Leasing Commercial Retail & Industrial Space

What makes a good website? How can I afford to create a web presence for my business? During this 2 hour workshop Jennifer Shaheen – Technology Therapist® will provide the following:

• The items that make up an effective website
• Resources to do it yourself
• Questions to ask when hiring a firm
• An overview of how to create your web budget

Advertising and PR

The Advertising and PR workshop is designed to review the variety of ways a business can get its message across to potential customers, and also focuses on what that message should be. Each workshop is tailored to the people attending so as to make it most relevant.  Opportunity for networking is also provided.

Discussion Includes:

Personal Considerations including necessary skilss and experience, countless hours owner must devote, risks that must be assumed - both financial and personal.

Business Considerations including the products and/or services you plan to sell, marketing and competitive challenges, money needed for successful start-up and where it is coming form, various legal structure options to consider, and introduction to preparing essential elements of a business plan with emphasis on marketing and finance.

Note: the two hours provides for open discussion by participants.

Setting Up Your Business

One of the first things you have to consider is a name for you business.  You  can use your own name or a name that describes a benefit of your product or service without getting too cute.

For legal and financial purposes, you should have a formal structure for your business.

When you start a business you may come under regulations by several government entities, therefore you should consider the services of an accountant to help set-up your books and continue to monitor your performance.  This approach will give you more time to concentrate to develop new business.

• Gives you goals and directions
• Helps you develope as a manager
• Show banker or investor your business goals
• Informs your employees, suppliers and others of your goals
• Measures actual performance against your goals