The do’s and don’ts of e-mail marketing.

How to create effective e mail campaign

strategies. Build your mailing list to include

people who are truly interested in your message.

How to write compelling subject lines and copy.

Understand “open-rates”, “bounce rates” click

thru rates”and other e-mail marketing

terminology. Develop targeted follow up

campaigns. Successfully integrate your E-mail

and social media marketing efforts.

Marketing on the Internet is a beginning understanding of search engine optimization, search engine marketing, and social media marketing. During this two hour class, we will discuss how to get started and what to consider as a strategy.

This is an ideal class for those who are considering or are just starting with online marketing as it is geared specifically to beginners.

Marketing on the Internet is presented by Jennifer Shaheen of The Technology Therapy Group.

The franchise business is basically a licensing system by which the owner (licensor or franchisor) of a product or service licenses others to market his product or service within a defined territory.

There is virtually no product or service that is not available to the consumer through a franchise business.

Get an introduction to the major social networks and how each one fits into business. Learn how to use social media for customer relationship management. Introduction to the leverage and value added to businesses that use social media. How to choose the right content to post, how to post and how to optimize the content for social and search. How to use social media as a marketing tool.

Understanding the business aspects of a lease. Most tenants and prospective tenants focus primarily on the rent. The rent is only one component of a lease. The following are some of the clauses that need to be negotiated prior to signing a lease:

When does the rent begin. The tenant needs time to renovate, arrange for gas and electric and should never begin before a certificate of occupancy (CO) is issued. The use clause should be very flexible to permit future needs. In addition to paying rent the tenant will be paying a portion of the increased costs that the landlord will incur over the years to operate the property. The base year needs to be established and no capital costs should be included. In the event of a fire or other casualty to the building which cannot be repaired in a short period of time the tenant needs the capability to terminate the lease without any penalty.
In addition to thee above there are other clauses that could have a significant impact on the total occupancy cost of the space.

What makes a good website? How can I afford to create a web presence for my business? During this 2 hour workshop Jennifer Shaheen – Technology Therapist® will provide the following:

• The items that make up an effective website
• Resources to do it yourself
• Questions to ask when hiring a firm
• An overview of how to create your web budget

Advertising and PR

The Advertising and PR workshop is designed to review the variety of ways a business can get its message across to potential customers, and also focuses on what that message should be. Each workshop is tailored to the people attending so as to make it most relevant.  Opportunity for networking is also provided.

Discussion Includes:

Personal Considerations including necessary skilss and experience, countless hours owner must devote, risks that must be assumed - both financial and personal.

Business Considerations including the products and/or services you plan to sell, marketing and competitive challenges, money needed for successful start-up and where it is coming form, various legal structure options to consider, and introduction to preparing essential elements of a business plan with emphasis on marketing and finance.

Note: the two hours provides for open discussion by participants.

Setting Up Your Business

One of the first things you have to consider is a name for you business.  You  can use your own name or a name that describes a benefit of your product or service without getting too cute.

For legal and financial purposes, you should have a formal structure for your business.

When you start a business you may come under regulations by several government entities, therefore you should consider the services of an accountant to help set-up your books and continue to monitor your performance.  This approach will give you more time to concentrate to develop new business.

• Gives you goals and directions
• Helps you develope as a manager
• Show banker or investor your business goals
• Informs your employees, suppliers and others of your goals
• Measures actual performance against your goals